P-Power – B&Q Powered Tool Range

Overview

Development of a cost-effective, high-performance power tool range for B&Q, integrating a bespoke visual brand language with functional industrial design and manufacturable components.

Client / Sector

Consumer Goods – Power Tools
B&Q

The Challenge

Design a new range of power tools with a distinctive visual identity while ensuring enclosure functionality, manufacturability, and alignment with a cost-effective performance-focused product strategy.

Our Approach

Worked as part of a cross-functional team as a contractor, focusing on industrial design, visual language, and detailed component architecture. Translated concept designs into production-ready components, coordinating closely with manufacturing partners to ensure consistency and functional integrity.

Solution Delivered

A cohesive range of power tools featuring a strong visual identity, functional industrial design, and detailed component documentation, ready for production by global manufacturing partners.

Outcome / Impact

Delivered a high-value, visually distinct product range for B&Q’s own brand, reinforcing brand presence and providing customers with a cost-effective, performance-driven offering.

Scope of Involvement

Industrial design, product ID creation, component detailing, and collaboration with manufacturing partners to ensure production-ready outputs.

Key Capabilities Demonstrated

• Industrial design conceptualisation

• Product visual identity development

• Component architecture and detailing

• Design for manufacture

• Cross-functional collaboration with production partners

• Translating industrial design into functional components